1. Introduction

Welcome to the Content Pillar Builder! This template will help you turn your niche statement into three main content silos, each with three content pillars.

Use the examples and prompts below to structure your Instagram strategy.

Let’s build your content foundation!

2. Defining Your Niche

Start here by filling in your niche statement using this formula:

"I help [specific audience] to [what you help them achieve], so they can [result/benefit they want]."

Your Niche Statement

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(Type here)

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3. Main Content Silos

Identify three main themes that align with your niche. These should represent the overarching topics you’ll regularly post about.

Content Silo Description
Silo 1 (E.g., Luxury fine dining)
Silo 2 (E.g., Food around the world)
Silo 3 (E.g., Unique dining experiences)

4. Content Pillar Brainstorming Section

Use this section to jot down possible content pillars under each main content silo. This is a time for brainstorming, and you’ll refine it in the next section.

Content Pillars Content Ideas
(E.g., Luxury fine dining) (E.g., Affordable Michelin starred restaurants, best luxury restaurants in Europe)